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Our Mission

Every child deserves to be the hero

Personalised books that put your child at the centre of the story, sparking imagination and building the kind of confidence that lasts a lifetime.

How we started

It started with a moment every parent recognises. A child picked up a book, saw their own name on the page, and their eyes lit up in a way that nothing else had managed. That look — of pure, wide-eyed recognition — said everything.

We knew it should be easier to create that feeling. So we built MakeMyStory: a way for any parent to create a beautiful, personalised storybook in minutes, with their child as the hero and their photo woven into every illustration.

No design skills needed. No waiting weeks. Just a story your child will want to read again and again.

Not just a name — a story

Most “personalised” books swap a name and call it done. We think that misses the point entirely.

A stock character with your child's hair colour swapped in

A photo-accurate character drawn from your child's actual face — recognisable on every single page

A carousel of 8 preset storylines to choose from

Any situation you can imagine — described in your own words, built entirely around your child

A name inserted into narration that was written for any child

A story genuinely written for this child, this adventure, this moment

True personalisation means your child doesn't just appear in a story — they live one that was made entirely for them.

What we believe

Three values that guide every product decision we make.

Child-First Design

Every decision we make puts the child's experience first — from story structure to illustration style.

Backed by Science

Our approach is grounded in child development research. Personalisation isn't just fun — it's evidence-informed.

See the science

Privacy by Default

Photos are never used for AI training. Your family's data is never sold. Full stop.

Ready to make your story?

Create a personalised book your child will treasure. It takes just minutes.